Work with us
Partners & resellers
IT providers, consultants and MSPs who want to bring security awareness to their clients.
Partner program → ABOUT BAITWISE
We make people
harder to fool.
Most cyberattacks don't start with code. They start with a message, a moment of trust, and a click. Baitwise exists to make that moment work in your favour.
OUR STORY
Built in Albania,
for teams everywhere.
Across the Balkans and Europe, businesses are digitizing faster than ever: e-government, online banking, cloud tools, remote work. Attackers have followed. Fake parcel messages, invoice fraud and impersonated government portals now reach people every day, in their own language.
The security awareness tools on the market were built for large US and Western European companies: expensive, generic, and English-first. Small and mid-sized organizations, the ones attackers increasingly target, were left behind.
Baitwise is our answer: a modern, affordable platform that trains people on the threats they actually face, explains risk honestly, and treats employees as the first line of defence, not the weakest link.
OUR MISSION
To give every organization, whatever its size or language, the human defence that used to be available only to the largest companies.
WHAT WE BELIEVE
Six principles we build by.
01
Coaching, never shaming
People who click aren't the problem; they're the reason we exist. Every mistake becomes a kind, useful lesson, and every report is celebrated.
02
Real threats, local context
Scams are local: the brands, the language, the habits. We build simulations from what's actually hitting people in each country, not generic templates.
03
Transparent by default
Our risk score is a formula we publish, not a black box. Customers know exactly what we measure and why.
04
Safe and ethical
Simulations only reach domains a company has proven it owns. We never collect real passwords, and we design programs that respect employees.
05
Accessible to everyone
Small businesses are hit hardest and protected least. That's why there's an affordable Starter plan and free public tools.
06
Honest marketing
No invented statistics, no fake testimonials. If we cite a number, we name its source.
Press & speaking
Talk to us
Journalists, conferences and schools: we're happy to share what we see in the threat landscape.
Get in touch →BUILD A MORE SECURITY-AWARE TEAM
Better decisions start
with the right practice.
See Baitwise with your own scenarios in a 30-minute demo, or try it with your team, first month free.